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‘Greening up’ parcel shipping strategies – part 2
Size matters
Reducing the size and volume of packaging not only uses fewer materials, it also takes up less space on a plane, boat or truck, thus improving the carbon footprint. More compact packaging also can help a company’s bottom line, cutting material costs and increasing speed to market.
Apple, for example, gets praised for its simplistic packaging, but the consumer-electronics company is doing more than just aping the design of its products. According to a spokesperson: “One of their key drivers is that they can get a high number of units into a cubic meter of aircraft space.”
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